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A ring tone is the sound made by a phone when a call comes in. The idiom, now days, is typically used to refer to the custom sounds and music accessible on cell phones. Customized ring tones were first intended to help people distinguish their ringing phone from others around them, as many call signals sounded similar in the earlier days of cell phones.

A phone rings when a certain signal is sent to it. For regular telephones, the ring is produced by the electronic switch to which the telephone is linked. For cell phones, the ringing signal is a specific radio-frequency. The first commercial mobile ring tones were invented in Finland in 1998, when a mobile operator started offering a downloadable mobile ring tone service which allowed the general public to create simple sounds. The idea spread quickly to Europe and Asia, and soon grew into a multi-billion dollar industry. By 2005, ring tones generated more than $2 billion in annual worldwide revenues. Excerpts from pop songs have become especially popular as ring tones.

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